A well-crafted marketing plan is crucial for the success of any business. Marketing plans are not business plans. Business plans are a waste of time. Marketing plans, however, provide a clear roadmap to MAKING MONEY. You didn’t start your business ‘cause you were...
Why educating IS selling, and why you should be educating your potential clients. “Don’t give it all away,” another business coach whispers. Business owners, especially service providers, are told to keep a lot of things secret. ...
WorkSix Signs You are STUCK in the Waiting Place No shame, we have ALL been there – stuck in the waiting place. We are waiting for our business to take off, waiting for people to find us. waiting to start making money. We sit in the Waiting Place endless...
Why You Should Build Your Business to Sell . . “We can’t find a buyer so we are shutting down.” This was the sad realization of a tea shop in Arizona. The historical site was shutting down, the land going up for the sale, the business parted out. ...
Starting a business is not only hard but it is often very confusing. The business education industry throws around so many phrases. If you know, you know (or you try and Google on the sly in the desperate attempt to keep up). I was really good at nodding and smiling....