Your business further!


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The Launch Your Business Academy is a six month program that guides you through each step of building a profitable business.

You don’t have to guess anymore. We give you each step, in the right order. 

Launched Logo


Kara Laws laughing, woman in green laughing with planets and stars, Launched Academy, small business education

Expand and Grow

” I wish I would have known about Launch and the Launch Your Business Academy before I started my business.

I’ve now been in business for over a year and I’m still learnning valuable lessons from Launched.

[They] will no doubt help me expand my reach and grow my sales.”

FulFILLed Utah
CEO | Founder


Anne Stapel with Stapel Signs and her family

Life Changing

“The Launch Your Business Academy has changed everything in my business.

When I started the program I already had my business, but this program helped me move into things I never thought of.

It was life changing. I would recommend this 100,000%. 


The Wright way to Organize 
CEO | Founder


Ashlea Carter, business checklist

Engaging and Helpful

“If you own a business, this course is for you. I’ve been hesitant in the past because I feel like I’ve taken courses that didn’t really teach anything new. 

NOT THIS COURSE. I learned SO many things. Kara is a fantastic teach and is very engaging and helping. I love all of the worksheets and accountability you get from the group. Highly, highly, highly recommend!” 

Ashlea Carter

Ashlea Carter Graphic Solutionist
CEO | Founder

Academy Details

Here are the details on what you can expect to learn from the Launch Your Business Academy.

Branding & Loyalty

For an entire month we will talk about branding and loyalty. You will have the opportunity to create (or refine) your brand and your branding message. We will write company values, learn about how your customers’ brains work, and discover how your brand can break through the mental filters and be remembered.

When your audience can remember and relate to you, they are willing to spend more money with you.


Month two is all about marketing. There will be some art projects in this unit as we dive into creating the perfect world for your ideal customer and how to guide them through their client journey. We will create a plan for reaching out to your audience and how to track what works and what doesn’t.

This means that you will know which marketing investments are making you money and which ones are draining your bank account.

Online Presence

Online presence is so much more than social media. In unit three we will discover the Findability Score for your new business. You will have guidance in setting up your social pages correctly, understanding SEO (how Google finds you), creating business listings, and ensuring that your company can be found online.

A company that is easily found online is a company that has a higher potential for clients. How can people buy your goods and services if they cannot find you? Get out there! Be proud!


Finance is not scary! It can actually be really cool and fun. In unit four we will talk all about business finances: how to track, the differences between personal and business finance, and what in the world you need to learn from your business reports. We will also analyze your cash flow cycle, as well as teach you how to price your products/services.

When you understand and actively review your finances you can make decisions that bring you the most money with the least amount of work.


Systems in your business are what give you business freedom. Systems allow you to grow your business while maintaining good quality control. In this unit we will teach you how to create systems, when to hire, and how to know where you should hire. Systems also allow you to create automations so your business can keep running without you.

When you set up effective and efficient systems you create a more sustainable and profitably business. You also get to work less.


We will end our six month program by learning about collaboration. We will talk about collaborating with your team, your clients, and other businesses. When done correctly collaboration can be one of the most profitable ventures in your business. You will learn about setting expectations, creating affiliate offers, and finding the right collaborators.

The right collaborations will expand your business in more ways than you can imagine.

Recorded Classes

This six month program has weekly classes. These classes are 10-20 min each and are pre-recorded so you can learn at a time that works with your schedule.

Live Calls

Each month there will be a live group call about the unit we are working on. You can ask questions, work though roadblocks, and move forward together. Coloring will likely be included.


Expert Coaches

You can upload your work, questions, and offers to our community groups. In these groups you have access to our expert coaches who will be thrilled to give you feedback, tips, and direction. We got you!

Clients Stats

We believe in measurable results

Client stats graphic for Launched

When clients start working with us we do an onboarding survey to give us a benchmark number. We do another survey at three months, and a final survey at six months.

This is what you can expect from our program:  

  • Increase in General BUsiness Knowledge by 291%.
  • Increase in confidence by 252%. 
Sample pages from the starting your business checklist

Our Promise

I am not going to promise  this academy will fix all your problems. I am not going to promise that you will hit $100k and never have problems again.

I have been promised those things before – we all have. And the truth is they are not promises, they are wishful thinking.

What I do promise is that you will have the tools, knowledge, and COMMUNITY to get through the tough times in your business. The Launched Your Business Academy prepares you for business. That doesn’t mean we bless you with magic and luck.

We give you the tools to create your own future and get through all the blocks standing in your way. 

How to know if you are ready

Launched is here to help women start their new business.
But, there are few things that you need before we can get started.

Have a product/service

Before you enroll in the Launch Your Business Academy you need a product or service near ready to sell.

It doesn’t have to be perfect, but if you are selling puzzles you will need to be less than three months out of having puzzles in hand.

5 -10 Hours per week

The Launch Your Business Academy requires a least 5 hours of work at week. If you are not able to dedicate time to your new business just yet, that is okay.

You will just want to catch the next program start date instead. We enroll a new cohort every three-five months.

Reliable internet access

This is an online program so you are going to need regular access to reliable internet. If you are in a rural location without internet, coaching calls might be a better fit for you. Also check your local library and schools and see what they have available.


Starting a business is hard work! The Launch Your Business Academy gives you all the steps and simplifies the process but it cannot make up for hard work and dedication.

If you are ready for this program, you need to be dedicated to seeing it through.


“Kara is the best! She consistently over-delivers and provides high value left and right. I also like that the group is made up of people working in different fields. The feedback and ideas have a lot of variety when it comes to thinking about how your audience may relate to you and your offerings. Wish I would have found [Launched] earlier than I did.”

Jillian Shiembob

CEO | Owner, Restore and Core Physical Therapy

“Phenomenal step-by-step informatioThe foundation of a business is critical and Launched will help you get started the right way. 

A plus, Kara’s background in business give this program personal grit! Two thumps up!

Judy Howard

Owner, A Best Clean

What else is included?


Computer screen showing the Launch Your Business Academy, Launched
Six months to Launched worksheet examples, five pages
  • Printable Workbooks
    Most of our courses include a printable workbook. These gives you the hands-on space to create and implement your business planning.
  • Training Certification
    This is certified business training! At the end of your program you will have the papers to prove it.
  • Business Breakthrough Spreadsheet Packet
    We have so many cool things for you. It might sound weird but our spreadsheets are the They can help you track ads, analyze your pricing, and figure out your annual projections. You want these.
  • Coloring Assignments
    We do not do boring here. Coloring assignments help you brainstorm, see creative options, and remember what you learned. Plus, they are fun and your office needs décor. 😉

Academy Outline

Woman waiting to join the Launch Your Business Academy while sitting in a white chair and holding an application

Pre-Recs Syllabus

    1. Choosing Your Business Name
    2. Protecting Your Business Name
    3. The Importance of a Business Model
    1. Your Entity Type
    2. Registration, EIN, & Licenses
    1. Business Bank Accounts
    2. Business Funding
    3. Business Insurance
    1. Planning for Retirement
    2. Paid Time Off & Sick Leave

Includes: Getting started workbook

Branding & Loyalty Syllabus

    1. Why Does Branding Matter?
    2. Your Brand Story
    1. Your Message
    2. Your Voice
    3. Your Physical Presentation
    1. Your Logo
    2. How to be Remembered
    3. Branding Quiz

Includes: Three bonus course, step-by-step workbook

Marketing Syllabus

    1. Your Marketing Advantages
    2. Updating Your Marketing
    1. Fans, Friends, Frustraters, Foes
    2. Creating Your Planet
    3. Good & Bad Watering Holes
    1. Creating a Client Journey
    2. Client Journey Examples
    3. Tracking Like Your Business Depends on it
    4. Marketing Quiz

Includes: Marketing workbook and funnel tracking spreadsheet

Online Presence Syllabus

  1. GOOGLE 101
    1. Why Your Online Presence Matters
    2. Your Findability Score
    3. Google My Business 101
    4. Can Google See You?
    1. Why Social Media Exists
    2. Are You on the Right Platforms?
    3. Increasing Engagement
    4. Turning Followers into Customers
    1. Which Website Platform is Best for You?
    2. Website 101: About the Fold, CTA, & Purchasing Barriers
    3. How to Own Your Space
    4. Online Presence Quiz

Includes: Bonus goal tracker class

Finance Syllabus

    1. Increase Your Profit with C.A.S.H.
    2. Building a Business Budget
  2. WEEK TWO 
    1. Wave & Your Chart of Accounts
    2. Personal Finance vs Business Finance
    3. Pricing Your Products
    1. Cashflow Cycle
    2. Profit & Loss
    3. Finance Quiz

Includes: Money management kit

Systems Syllabus

    1. Why do Systems Matter?
    2. Good Systems vs Bad Systems
  2. WEEK TWO 
    1. Defining the Roles in Your Business
    2. Hiring in the Right Places
    3. Streamlining Your Tasks
    1. Creating Automations
    2. Putting it all Together with P.L.A.N.E.T.
    3. Systems Quiz

Includes: Step-by-step systems workbook and systems tracking spreadsheet templates

Collaboration Syllabus

    1. Five Types of Collaboration
    2. Choosing the Right Collaboration
    1. Finding the Right Collaboration Partners
    2. Collaboration Journey
    1. Reaching Out to Collaborators
    2. Collaboration Contracts
    3. Collaboration Quiz

Includes: Collaboration workbook and collaboration planning spreadsheet kit

You got this.


 You can build a successful business.

We just make it a whole lot little easier.



“Kara knows her stuff and is sincerely dedicated to supporting the small businesses that she is involved with. Kara has been a tremendous influence in the successful re-branding and expansion of my small business.”

Lana Arthur

CEO | Owner, Patio Diner

“I have been really impressed with the business coaching Kara has offered us. Kara has helped us break down everything into actionable steps and knows what order to tackle different tasks to help us make more progress in starting our business.”

Loni Harris

Co-Owner, Spaghetti Tree Puzzles & Games

“I love how thorough Kara is. She listens to all of my needs and concerns and always gives me valuable feedback and new suggestions I wouldn’t have even thought of. I’m very grateful for Kara!”

Abbi Tisi

Co-Owner, Bridge 2 Awakening

Kara is one of a kind. She knows the right questions to ask that pull extra stuff out of me. I always feel more clarity and confidence each time we we talk.”

Gorgi Ruis

CEO | Founder, Purge Theory

Academy Investment

It is 100% free to apply for the Launch Your Business Academy. We will email you and let you know if you were accepted.

NOTE: We only take twenty-five business owners into this program at a time.

What if I don't have a business yet?

It depends. If you are just thinking about maybe, someday starting a business, this might not be the right program for you. 

But if you are dedicated to MAKING MONEY in your new business within the next six months, this is for you. 

What if I already have a business?

Perfect! This program was created for business owners that are less than three years into business. 

what happens after we apply?

We do not take every woman who applies into our program. You have to meet the criteria mentioned above. After you apply you will get a confirmation email and about 30 days before the program is scheduled to start you will receive another email letting you know if you were accepted into the program or not. 

If you are not accepted into the program we will let you know why and what you can do to be ready for the next program start date.

If you are accepted into the program you will have seven days to accept or reject your admittance offer. 

How do I know if it is the right time to start?

There is will never be “right time”. It is up to you to decide when you are ready to dedicate time and energy to making your business dreams a reality.

Do I get my own private coach?

Hiring your own private coach is an option that you can add to your Launch Your Business Academy.

Our coaches are afforadable and eager to help. You also get a discount on coaching services if you are an academy member. 


Is there anything the Launched doesn't help with?

The Launch Your Business Academy does not help with product development. If you think of business as a ship, we help build the ship. The cargo that the ship carries is your product or service. Those products and services vary with every business so this program does not help with product development. You want to have your product or service nailed down pretty well before you start this program.