Ruthie Hall
Felipe & Grace
“Launched Academy helped me gain control over our finances and structure our systems. Their guidance enabled us to prioritize, make informed decisions, and find the balance between growing our business and maintaining a happy family life. We now operate with confidence and purpose.”
– Ruthie Hall
Ruthie Hall
Ruthie Hall is the co-founder of Felipe & Grace, a business that offers artistic, hand-finished home decor sourced from international artisans. With a focus on stone, leather, and textiles, Ruthie and her husband Ivan provide one-of-a-kind home decor items that are as functional as they are beautiful. Their business is built on a foundation of integrity, sustainability, and family, allowing them to grow while maintaining a balanced, fulfilling life.
What she helps with:
- Providing unique, handcrafted home decor for a variety of spaces and tastes.
- Offering consultative selling and personalized customer service to guide clients in selecting the perfect decor.
- Creating sustainable business growth through efficient systems and smart financial decisions.
- Helping business owners balance family life and entrepreneurship by implementing scalable and manageable business practices.
Ruthie’s Journey w/ Launched
Before Launched
Before joining Launched Academy, Ruthie’s business struggled with disorganization, a lack of budgeting, and inefficient systems. She was spending time and money on projects that didn’t yield results, and the stress of not being able to sustain payroll was taking its toll.
After Launched
Since working with Launched Academy, Ruthie has gained the tools and knowledge to optimize her business. She now has a consistent payroll, makes informed financial decisions, and has developed a scalable business model that supports her family while allowing room for growth. Ruthie’s systems now help her focus on what matters most—both in her business and family life.
In 12 Months
Ruthie has been with Launched for over a year.
In that time, she has:
- Qualified for a mortgage using business earnings.
- Maintained a monthly budget and completed taxes ahead of schedule.
- Earned enough revenue during the Holiday season to cover all costs and payroll for the year.
- Revamped her brand and website for a more cohesive and professional look.
- Launched a new website (pestlefresh.com) to better market molcajete sets.
- Visited Mexico and explored the quarries where many of their products originate.
- Achieved 50% of last year’s revenue with the same amount of weekly work time, without hiring additional help.
- Built a scalable business foundation, ensuring readiness for future growth.
About Launched
Get Launched Certified
How we got started
Meet the Launched team
Launched's Mission
Get Launched Certified
How we got started
Meet the Launched team
Launched's Mission
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435-429-1160
Blanding, UT